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Keeping up with excellent taste

The story of Virši coffee

In producing Virši brand coffee, we think about quality and make sure that the growth, transportation and preparation of coffee has as little effect on the environment as possible.
No contradictions. No waste.

Watch the episode

The sustainability path of Virši coffee

Responsible and good for us, for you and especially for the environment.

Virši coffee begins its existence at a plantation in Brazil that is owned by the Veloso family. The plantation operates on the basis of sustainability principles, and the result is that Virši brand coffee has been certified by the Rainforest Alliance.

From harvest to cup, we make sure that the process is equally responsible.

*To ensure the quality of Viršu coffee, the discount applies to the mug you bring with you, which is a thermos, glass, metal or ceramic mug designed for repeated use. Discount does not apply to disposable cups.

Episode 1

On the hunt for coffee beans.

Watch the video and learn how Virši coffee beans are selected in far-away South America!

180ha coffee tree plantations

Our coffee story begins thousands of kilometers beyond Latvia's borders - in Brazil and Colombia, where they know everything about coffee. Every year, our representatives go to coffee farms, visit farms and coffee tree plantations.

Upon arrival at the farms, the quality and productivity of the coffee trees is assessed. For Viršu coffee, coffee trees are selected that provide only the highest quality coffee berries, which will later turn into Viršu coffee beans.

Coffee harvesters

In the vast coffee plantations, the coffee is harvested with special harvesters that extract the coffee berries without harming the trees. In places where harvesters are not available, coffee is harvested by hand.

Before picking the berries, they are tasted while still on the tree. Coffee berries have a fruity taste that they keep until they reach our cups!

Brazil and Colombia

Coffee tree plantations
Our coffee story begins thousands of kilometres beyond Latvia’s borders – in Brazil and Colombia, where they know everything about coffee.

Every year, our representatives visit coffee nurseries, farms, and coffee tree plantations.

The Veloso family

The plantation owners.
A family business since 1977, 180 hectares of coffee plantations and more than 20 million coffee trees – this is the daily life of our partner the Veloso family.

The Veloso family are experts in the coffee field – they know the secrets of excellent coffee, from planting the trees to processing the beans.

Sorting of coffee berries

Processing of harvested berries
After harvesting, the coffee berries are sorted according to their ripeness and quality. Only the highest quality coffee berries are selected for Virši coffee, and after careful drying and processing, the berry is separated from the coffee seed, which is then turned into a coffee bean.

Transport

In the bag and off to Latvia!
After sorting, the beans are dried and later carefully packed in bags to ensure safe storage and transport.

The bags are made of environmentally friendly materials to protect the environment. Each bag weighs around 60 kilograms, so real doers come to the rescue, for whom lifting these bags is a piece of cake.

Episode 2

The power of roasting

Watch the video and discover the secrets of roasting Virši coffee beans

Double check

The beans are here
The coffee beans have travelled all the way from far South America and arrived in Riga – at the Rocket Bean Roastery.

Once the beans are received, the quality is checked again, and the beans are prepared for roasting. Virši coffee is unique and is roasted only when an order is received from a gas station.

Roasting

Only by order!
Coffee beans are weighed and no more than 30 kilograms are roasted at a time.

This amount of coffee beans are roasted for 14 minutes, because it is during this time that the beans extract their essence and the special taste of Virši coffee. Roasting machines provide constant readings that indicate the progress of the roasting process.

Cooling

Time to let off some steam!
The roasting is followed by a cooling process. The heat energy used during roasting is constantly recirculated, reducing resource use by 30%, compared to classic roasting equipment.

Cooling is done by precise and powerful fans, extracting the heat from the coffee. The faster and more evenly the coffee is cooled, the stronger the taste.

Packaging

Cinch and done!
Once cooled, our coffee goes into the gravity sorter. After a short rest, the coffee is checked again, weighed, and packed.

Virši coffee beans are carefully packed in airtight packaging and go to Virši stations unground, so that they retain their full richness of taste until the very last moment.

Virši coffee – Now also in sachets!

After countless customer requests, we have taken Virši coffee one step further and now offer ground coffee or coffee beans for home brewing!

Special offer

Episode 3

Precision demonstration

Watch the video and get to know Virši coffee-super-machines!

Virši super-coffee-super-machines

The irresistible taste of Virši coffee comes not only from the beans, but also from the machine that grinds the beans right when the coffee is being made. Virši coffee machines are made in Switzerland and their quality is ensured not only by numerous quality certificates, but also by the handwork involved in the making of the machine.

Episode 4

The story of our Virši people

Watch the video and see by yourself that VIrši employees are coffee gurus!

Our employees – Virši coffee experts

Every employee of the station undergoes coffee training, during which they learn about the selection of beans in South America, the specifics of roasting, as well as the maintenance of our coffee machines. The machine is checked every morning and the coffee is tasted to make sure that only the highest quality and taste is offered to the customer.

Our friends – the coffee masters

The story of Viršu coffee is also the story of the Rocket Bean Roastery coffee masters. Rocket Bean Roastery, like Virši, is a local company that first started coffee roasting in Latvia, having previously gained knowledge and experience in other countries. The coffee masters not only follow every step of the roasting process, but they also test the coffee themselves - always in the morning, when the taste palette is clean and the senses perceive it best.

Learn more