In the spring of 2019, the largest domestic fuel trader JSC “Virši-A” introduced new trends in the identity of the company's brand.
“We have been operating as a company since 1995. Currently, we are on a solid path of growth and accordingly we want to create our own visual identity that is more suitable for modern requirements,” says Jānis Vība, CEO of “Virši-A”. “Over the past two years, the company has experienced the fastest growth in its history and the changes made to its visual identity form the logical next step in the development of the company,” adds Jānis Vība, pointing out that refreshing of the brand is not only a marketing activity, but also an important point of reference for the company's philosophy.
The idea for the new logo was inspired by the shape of heather flowers and was made visually similar to traditional Latvian patterns, emphasising the origin of the company as a Latvian company that values its roots.
The process of refreshing the brand’s visual identity started with improvements to the company’s website and with introducing freshly designed coffee mugs for our coffee lovers. Over the course of this year, the refreshed “Virši-A” brand identity will be gradually introduced into all of the existing and newly opened service stations of the company. In addition, a modern workwear line that fits the refreshed brand identity of “Virši-A” was created by the world-renowned fashion designer Natālija Jansone, and will soon be worn by our employees at more than 50 service stations across Latvia.
The company’s visual identity was refreshed with the help of the strategic and creative agency “WKND”.
“Virši” Public Relations Specialist
Tel.: +371 26893967
“Virši-A” is the largest and fastest growing local fuel trader with more than 20 years of experience in the Latvian fuel trade industry. Currently, the “Virši-A” network has 58 power stations, 55 of which provide full-service, and more than 400 employees across all regions of Latvia.